Consultancy in the focus

You will not find any standard solutions at Konzept & Markt. Since 1996 we see ourselves as your companion and advisor in the matter of market research. Hereby our core competency lies on drivers analyses and the core issues of the marketing: customer and brand.

Individual concepts

We look for the right research solution for your request - either if want to organise the study by yourself or if you prefer a full-service. We will assist you to realise your research mission.


Make use of our long-term experience. Our team has proven expertise in these issues

- Monetary brand valuation
- Brand controlling
- Trade research
- Optimisation at the P.O.S.
- Customer satisfaction
- Employee loality


Understanding Markets

Regularly published market studies give us deep insights into consumers and their needs.

Press Relations



"Marken vor der Demografiefalle schützen"
Markenartikel 12 / 2015


"Alles klar? Monetäre Markenbewertung"
Markenartikel, 09/2011

Studies & Presentations


tl_files/Publikationen/Studien/Titelblatt Top Shops 2015_Stationaerhandel.jpg
Top Shops 2015

tl_files/Publikationen/Studien/Deckblatt E-Commerce.jpgBlack-Box Online-Shopping 2014

tl_files/Publikationen/Studien/Deckblatt Homepage Baumarktstudie 2014.pngBuilding Supplies Store
Study 2014

tl_files/Publikationen/Studien/Deckblatt Homepage PetShop.pngPetShop 2013



Berufsverband Deutscher
Markt- und Sozialforscher

Bundesverband Deutscher
Unternehmer BDU e.V.

Deutsche Werbewissenschaftliche

tl_files/Logos/Mietgliedschaft/logo_gem.pngGesellschaft zur Erforschung
des Markenwesens

Further Information

Telefon +49 (0) 6722 75034 10
E-Mail Email us
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As a member of the BVM
Konzept & Markt supports the
initiative Markt- und Sozialforschung e.V.

tl_files/Bilder/markt_sozialforschung.png Initiative Markt- und