Our Consultants and Project Managers
We always provide our customers with fixed contact persons who can be reached at all times. Our long-standing customers particularly appreciate this high level of staff constancy.
Dr. Ottmar Franzen
Career
- Diplom-Kaufmann
- Certified Expert in Business Intelligence and Data Management
- Degree in economics and business administration at the Universities of Bielefeld and Göttingen
- Doctorate (Dr. rer. pol.), University of Göttingen
- Project Manager at LINK Institute Lucerne, Switzerland
- Head of Customized Consumer Research, ACNielsen, Frankfurt am Main
- Founder and Managing Partner, Konzept & Markt GmbH
Research and consulting focus
- Monetary valuation of brands
- Brand controlling
- Customer analyses
- International market research
- Quantitative market research
- Qualitative market research
- Statistical analyses
- Driver analyses
- Numerous publications on the topics of brand valuation and market research
Practical experience
- Valuation of brands, such as Blaupunkt, ISPO, Sparkasse
- International brand studies, including Recaro Child Seats
- Brand Controlling for B2B target groups, including German Quality Association (DGQ)
- Deputy Chairman of the DIN Standardization Committee on ‘Monetary brand valuation’.
- Formulation of BDU principles for proper brand valuation
- Qualitative market research, including for the brands Alpecin, Bergader, Dextro
- Long-time lecturer at the Universities of Wiesbaden and Mainz
Contact
Telephone +49 (0)6722 75034-11
e-mail franzen@konzept-und-markt.com
Xing
LinkedIn
Antje Franzen
Career
- Degree in business administration at the University of Göttingen
- Project Manager automobile market research at Sample Institute, Mölln
- Project Manager Data Analysis at LINK Institute Lucerne, Switzerland
- Project Manager Data Analysis at Market & More, Wiesbaden
- Project Manager Data Analysis at Konzept & Markt GmbH
Research and consulting focus
- Automotive supplier industry
- Market research for consumer goods
- Pre-tests of advertising materials
- Development of codeframes
- Questionnaire design
Practical experience
- Automobile market research including organisation of car clinics
- Project management of the Swiss Labour Force Survey (SLFS)
- Development, programming and evaluation of computer-assisted surveys (SYTES, Quantum, SPSS)
- Conceptual design and implementation of interviewer training programmes
- Evaluation of open-ended questions
Contact
Telephone +49 (0)6722 75034-15
e-mail antje.franzen@konzept-und-markt.com
Gerhard Müksch
Punctum Analytics
Career
- Diplom-Kaufmann
- Psychology and sociology as accompanying focal points
- World tour with contacts to Coca-Cola in Asia and America
- Foundation MTP Alumni
- First work experience in advertising agencies
- Account Director ACNielsen
- Head of Market Research Johnson&Johnson, Düsseldorf
- Managing Director RSG Marketing Research, Düsseldorf
- Owner Kognitief - Society for Research and Consulting
Research and consulting focus
- Live Marketing (for 25 Years).
- Inclusion of the human touch in the communication of brand and company
- Space-time staging
- Expert for brand worlds
- Performance Sheet for trade shows and events, Audits on-site
- Intermedial effects research (for 30 years)
- Cognitive Psychology
- Stimulation of the creative process at clients and agencies
Practical experience
- ARTE TV imagestudies
- Automobile research
- AUTOSTADT, Wolfsburg
- DIY stores (including OBI)
- BMW World, Munich
- Service (among others LBS)
- IAA, Geneva Motor Show
- International studies in different cultural and linguistic areas
Kontakt
Telefon 0160 8448200
E-Mail mueksch@konzept-und-markt.com
