COMPANY
Konzept & Markt
- Our institute specializes in the development and implementation of individual market research concepts. Our core competence lies in the field of cause-and-effect as well as key-driver analyses for the core areas in marketing: Customer and Brand.
- We don‘t conduct our research in a stereotyped way but use empirical methods adapted to your specific needs and your current market situation. This enables us to derive clear recommended procedures for your market success.
- We mainly serve clients from the following sectors: Geriatric care, do-it-yourself, financial services, FMCG, healthcare, non-profit-organizations, pharmaceutical industry, city brands, stationary retail, mail-order distribution.
Kooperationen
Solide Partnerschaften für Ihren Erfolg!
Wo es Kundenbelange erfordern, arbeiten wir im Netzwerk mit starken Partnern zusammen. Zudem haben sich durch langjährige Kooperationen eingespielte Teams entwickelt, auf die wir uns jederzeit verlassen können.
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| Agentur für Generationen-Marketing |
ANXO Management Consulting GmbH |
Brandmeyer Markenberatung GmbH & Co. KG |
Institut für Sensorikforschung und Innovationsberatung GmbH |
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| management tools ag | The Nielsen Company (Germany) GmbH |
pluswert eU | POS support gmbh |
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| Pro Natur GmbH | SMR Social and Market Research GmbH |
talvaro GmbH | Titz & Partner GbR |
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| Universität Göttingen Lehrstuhl Frau Prof. Boos |
POS Reger Consulting Category Management |
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Memberships
Our finger on the pulse of time for our clients!
Our memberships in various committees and associations ensure a permanent exchange of the newest research activities and results. This dialogue keeps us at the cutting edge of market research at all times.
In addition, Dr. Ottmar Franzen is a lecturer at the University of Applied Sciences Wiesbaden Rüsselsheim Geisenheim and at the University of Applied Sciences Mainz. Furthermore he is a board member of the Marketing Club Frankfurt where he is responsible for the Frankfurter Marketing Barometer®.
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| Berufsverband Deutscher Markt- und Sozialforscher e.V. |
Deutsche Werbewissenschaftliche Gesellschaft e.V. |
Markenverband e.V |
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| Gesellschaft zur Erforschung des Markenwesens e.V. |
Marketing Club Frankfurt e.V. | POPAI D-A-CH e.V. |