MONETARY BRAND EQUITY
Fields of application
- Basis for price and licence negotiations
- Financially oriented brand controlling
- Supporting of due dilligence processes
- Determination of the value in dispute in law suits
- Brand accounting
Your benefits
- Corresponding to DIN/ISO standard 10668 and the Brand Valuation Forum.
- Valid valuation of brand equity with empirically verified methods.
- Valuation approaches that combine brand perception with financial valuation principles.
- Certifiable by auditors.
Brand valuation is a question of experience
- The choice of the „right“ valuation approach depends on the type of brand, the valuation reason and the available data base.
- Our know-how from 20 years of valuation experience guarantees valid results.
- Konzept & Markt is a founding member of the ‘Brand Valuation Forum‘ and the ‘DIN/ISO Normungsausschusses 10668 „Markenbewertung“‘.
Brand Census® by Konzept & Markt
- In the Brand Census®, the purchasing funnel is the basis for the determination of brand strength.
- The number and relevance of the funnel stages are identified individually for each brand.
- The empirically verified brand strength allows specific benchmarking with competitors.
- Apart from the valuation of own brands, it is possible to monetarily valuate competitor brands.
Nielsen Brand Performance System
- Konzept & Markt is an exclusive provider of the Nielsen Brand Performance Systems.
- This approach enables a brand valuation using secondary and trade panel data. By this, even historic brands can be valuated.
- The system determines the brand strength using a causal model that combines consumer and market data.
- With over 500 valuated brands Nielsen Brand Performance System is one of the most frequently used approaches in the German-speaking area.