Konzept & Markt was created in 1996 by Dr. Ottmar Franzen
and Jörg Paninka MBA. The market research institute
specialises in developing and implementing innovative
concepts to provide a solid foundation from which you can
develop and consolidate your market position. Multi-industry
and for all areas relevant for successful business management.
The centre of our work consists in comprehensive consulting in
both of the factors key to marketing: the customer and the brand.

This accentuation ensures that the results are tailored to your
products and market situation at all times. Whether you’re after
an analysis of the image characteristics of your brands, or want
to find out just how satisfied your customers really are, or wish
to measure buyer response at the POS.