We regularly issue publications on topics in the marketing research area. You can download and print the following articles from our Website. (Selected documents available in English)

		10 Grundsätze zur monetären Markenbewertung des Brand Valuation Forum
		ACNielsen Brand performance
		Brand Fit Automotive survey
		"Marken ganzheitlich bewerten und managen - Ein Beispiel aus der Automobilindustrie" (Dr. Franzen, Dr. Burkhardt) Erschienen in Planung & Analyse, Heft 6/2006
		Press conference Altenpflegemonitor 2007
		For detailed information and ordering please click here: http://www.vincentz.net/altenpflegemonitor/
		Altenpflegemonitor 2007
		Cognitive Mapping (document available in English)
		Corporate Brand Census
		For detailed information please click here: http://www.forschungsforum.org/html/reihe_marketing.html
		Der Mitarbeiter als Botschafter der Marke
		Erfolgsfaktoren für die Kundenbindung
		Eyetracking
		Eyetracking - schedule bus 2008
		Markenbewertung im Praxistest
		Marken-Controlling für Finanzdienstleistungen
		Marken- und Media-Controlling im System
		Markenwert und Stakeholder
		Starke Marken
		Liste der Veröffentlichungen

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