Brand Research


Your Contact:

Dr. Ottmar Franzen
MBA
Telephone +49 611 69017-11
Email
   
1986 Exam in business administration
at the University of Göttingen
1989 Doctoral degree, Dr. rer. pol.
1990 Project Manager
at the LINK-Institut, Lucerne, Switzerland
1991 Director of Ad Hoc Research
at ACNielsen, Frankfurt
1996 Managing Partner
at Konzept & Markt, Wiesbaden
  Deputy representative of the DIN standardization
committee NAGD-04-20 "Monetary Brand Value
Measurement"
  Member of the Jury awarding the Science Award
of the German Marketing Association "Deutscher
Marketing Verband"
  Lecturer at the Mainz University of Applied Sciences