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Konzept & Markt offers five high-performance instruments. For our industry clients, we carry out individually tailored surveys of retailers. We also interview consumers at the POS about their purchasing behaviour. In addition to this, as part of our product research, we perform market and advertising tests and identify optimum price settings for our clients’ products. The main ingredient behind the quality of Konzept & Markt ad hoc research is our extensive understanding of the various product groups, and of consumers’ buying behaviour. All of the questions are drawn up to address exactly the right target group and to generate detailed information for strategic measures. Our services:
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